SEPHORA COLLECTION
For the inaugural Sephoria House of Beauty in Los Angeles, Sephora Collection had a major presence with 4 unique spaces for consumers to interact with the brand.
The #Lipstories Lounge provided an immersive experience for attendees to create their own #Lipstories lipstick featuring a personal photo
There were 3 unique photo booths inspired by lipsticks in the collection, including Festival of Lights, Hong Kong by Night, and Cash Money